We believe in strength, clarity, and purpose.
And healthy living is our priority.
Alcohol doesn’t align with that.
That's why we choose a different path - and why more and more people are joining us.
Alcohol kills recovery
Drinking alcohol reduces muscle protein synthesis by up to 37% after strength training.
Even just one drink can reduce REM sleep by 9–24%, impairing recovery, mood, and energy.
Alcohol is a depressant
Alcohol increases symptoms of anxiety and depression—especially in active individuals who depend on endorphins and mental clarity to thrive.
Alcohol can cause 7 types of cancer, including mouth, throat, liver, bowel and breast. The more you drink, the bigger the risk.
"No level of alcohol consumption is safe for our health."
Alcohol is a Group 1 carcinogen
The most dangerous group.
Along with asbestos, radiation and tobacco.
30 days alcohol-free improves focus, memory, and stress resilience.
(Ask any athlete on a sober streak!)
Control your weight
Alcohol = empty calories. Plus, drunk or hungover temptations for high-calorie foods are bad for dieting.
Get more done
75% of Dry January participants reported increased productivity and better physical health. (Source: University of Sussex)
Protect your brain
Alcohol damages your gray matter - aka memory, attention and decision-making.
BETTER SLEEP, FASTER RECOVERY
MORE ENERGY, LESS ANXIETY
CLEAR SKIN, BETTER DIGESTION
MORE TIME AND MONEY
NO HANGOVERS - EVER
MORE CONTROL OVER YOUR LIFE
